Event Video :: O3 Office Launch Event Maroochydore

When O3 Office (http://www.o3office.com.au) launched their new Business Hub in Maroochydore they got a little more attention than was expected.
See what really happened when O3 Office teamed up with the guys from Corporate Challenge (http://www.corporatechallenge.com.au) for a venue launch with a difference.

Innovate Media shot and produced this video for O3 Office with a fast turnaround in order to maximise exposure on social networks and online video sharing sites.

POMO Creative :: Promotional Video / Business Profile

Innovate Media has recently been working closely with one the Sunshine Coast’s leading creative agency’s POMO Creative to produce high impact video content to promote their brand. Our brief was to produce an engaging and informative online video which showcased POMO’s work and provided key information about what POMO offers it’s clients. The concept was grounded with the ‘piece-to-camera’ approach which allowed POMO’s directors the opportunity to present a personal and approachable face to their business – a crucial aspect in a creative service agency.

We are excited about the ongoing relationship between Innovate Media and POMO so look out for more over the coming months.

** If you are interested in learning more about how online video and Youtube can add a much needed boost to your online marketing then sign up for the Secrets To Social Media Mastery – Youtube Workshop. (2nd August 2011) Presented by Ben Amos from Innovate Media you will gain valuable insight into the world of online video marketing and how you can take your video content to the next level.

Business Matters Magazine and Innovate Media – Corporate Web Video Sunshine Coast

Innovate Media partners with Business Matters magazine on the Sunshine Coast to deliver regular web video content

Innovate Media are proud to announce our partnership with the Sunshine Coast’s leading business publication ‘Business Matters‘ magazine.

I have no doubt that if you live and work on the coast you have come across an issue of this fantastic and informative magazine. So when we sat down and chatted with Vickie Magic, owner and editor of the magazine, it really was a no brainer for us to partner up with Vickie and her team to deliver regular web video content to support each new issue launch.

To check out more about Business Matters and see some of our clips in action visit www.bmmag.com.au

Or check out the clips below for more of our recent work;

ITT Flygt – Worldwide Leaders in the Waste Water Industry working with Innovate Media

Innovate Media is working with ITT Flygt – world leaders in Pumps and associated products for the waste water industry to produce their sales and marketing DVD’s for their latest Clean Well Solution range of products.

Check out the above sample of what we have put together for Flygt and stay tuned for more to come.

3D CGI Modelling in your Video Production

Innovate Media works with the latest in industry standard  3D computer animation software to create stunningly realistic three dimensional models that can be integrated into your next corporate film or industry marketing materials.

The above is the first stage of a 3D mock up of an industrial plant system for a local Sunshine Coast company – Wise Waste Solutions. This product was in the design and implementation phase and had yet to complete a real-world example so the ability to be able to show potential clients the system with full realistic 3D animation was invaluable to Wise Waste Solutions. The scope is endless for this style of 3D compositing in your project. Contact us today to discover how we can work with you to produce high impact, professional and affordable video content for your business.

Sunshine Coast Brides – Magazine Promotion

Innovate Media today launched the latest promotional clip for the Sunshine Coast Bride’s magazine.

This short clip was designed to appeal directly to the magazine’s target audience and to be easily propogated through social networks and search engines with fast Youtube streaming. The clip was put together with only scanned pages of the magazine and is not only an efficient marketing tool for the magazines distribution but is cost effective and professional.

We have taken out an advert in this publication for 2011 for our wedding videography side to our business and we know that this partnership with Sunshine Coast Brides magazine will be a successful one.

For more information about how Innovate Media can work with you to create affordable, effective and professional web video content get in touch with us today.

Looking forward, looking back :: Innovate Media working with you in 2011

This time of year seems ripe for a bit of self-reflection. Time to take a moment to look back at the year that has passed and consider what is to come.

Throughout 2010 Innovate Media succesfully established itself as one of the leading videography and creative production companies on the Sunshine Coast, and through many successful jobs with our varied clients were able to work with many businesses on the coast and in Brisbane to help them achieve their communication goals. Among other things in 2010, we produced the first of a series of earthmoving training DVD’s for Woodside Earthmoving, we worked on numerous marketing and sales videos for a local waste water industry company doing big things in their industry ‘Wise Waste Solutions‘, aided the Brisbane head office of the Seventh Day Adventists with a number of productions and developed a series of promotional videos for the Queensland government’s TravelSmart project – to name a few.

In addition, we rolled out our pair of new websites, optimised our engagement through social media networks, acquired plenty of new equipment and technologies to benefit future clients and clearly exceeded our projected annual profits.

All in all – a great year for Innovate Media.

Check out the video produced above by Google to see how they saw 2010 unfold.

So what does 2011 hold? We have set our goals high and aim to target many new clients throughout the year by offering an unbeatable combination of creativity, professionalism, reliability and (most importantly) affordability. To find out how Innovate Media can work with your business to achieve your digital video production and marketing needs just get in touch.

Positive Solutions for Web Video

Innovate Media was recently approached by Ken Warren from Positive People Solutions to produce web video content for their website.

Positive People Solutions’ Ken Warren is an expert on People Management Skills and Human Behaviour.With his interactive and positive presentations, Ken has shown thousands how to …

• Improve Team Performance
• Work Well with Difficult Customers
• Enhance Staff Resiliency and Well-being

Innovate Media was able to work closely with Ken to produce a number of high impact, effective web videos for streaming over Youtube and embedding in to his site. These videos were produced quickly, and professionally over the course of about one week spanning Christmas and New Years and were very well received by the client. Ken writes, “Great work – very happy with the result – especially the fast downloads which I know a lot of other websites struggle with.”. Although filmed and edited completely in full high definition it was important to optimise the clips for fast Youtube streaming which we certainly achieved.

Positive People Solutions can now benefit from professional, effective web video content that will help with their Search Engine visibility, be fully reportable with tracked views through Youtube, and most importantly work to engage with website visitors and potential clients.

Check out the Youtube videos below, and for more information about Positive People Solutions or to see the rest of the clips check out www.positivepeoplesolutions.com.au

How can online video benefit your small business?

As small business owners and sole traders, many of us are constantly on the look out for effective marketing ideas that will yield the best ROI without breaking the bank. We know how important marketing can be but seriously, how can we find the time!

We’re busy doing our bit to ensure our website is maximised for SEO, we’ve developed a consistent and eye catching brand, we’re blogging, twittering,  updating and ensuring our customers and clients are kept informed and engaged, we’re keeping up with changes in our industry and maintaining our expertise in our field. All this and we haven’t even started our days work on our core business.

With so many possible ways to to market your business, and the fear of unwittingly investing a disproportionate percentage of your limited income on techniques that are a bit of a stab in the dark, utilising online video effectively really is a no brainer.

But how can video content on my website really benefit my small business? Let’s take a look at five key benefits and then judge for yourself.

1. Search Engine Optimisation (SEO).

We all know that getting a first page Google result is one of the best ways of driving interested internet traffic to your website. However, google’s search engine and indexing algorithms are continually evolving and there is a definite lean towards “blended” rich media websites and those that are indexed with tagged video content and dynamic content. It’s not simply a matter of whacking a dodgy video up into Youtube and hoping that everything turns out rosy for your page ranking, there needs to be a number of factors considered such as quality content, effectiveness of the message, along with embedded keywords and meta tags. One thing is certain – done right, you will see a benefit to your visibility online through search engines thanks to web video.

2. Engaging your clients.

No matter what your game is, no matter how wide, varied or intensely specific your potential client/customer base is the key to maintaining your business relationships and building new ones comes undoubtably down to engaging your audience. When potential customers click through to your site you only have a limited window of opportunity to grab their attention, build brand awareness and to make the conversion from potential to actual customer. Enriching the user experience with engaging, professional and targeted video media works to hold your audience’s attention that little bit longer to get your message across.
It’s not only about engaging potential new clients, in many businesses there is great value in maintaining engagement and enthusiasm with your existing client base. Web video content could allow you to directly address your customers and build a closer affinity and a personal connection with the brand. With so many options for engaging your clients through video the ideas are only limited by imagination.

3. Content driven.

It’s a widely used phrase that is bandied about in marketing circles; “Content is king!” However clichéd, this is no more true than when talking about online video. Online video allows a unique opportunity to dish out top quality content to your target audience in a much more effective and engaging manner than regular text media. Through your online videos you could demonstrate a series of products, tell a story of success, educate your audience about relevant updates within your industry, give a personal face to your company, send out a message of support to your local community, teach, instruct, report, inform, entertain, enlighten.

The only pitfall to look out for here is don’t just post video content online for no reason. There is nothing more pointless and detrimental to your business’ brand than a dirge of rubbish videos that have little or no relevance to your audience. I recently read a fantastic blog post that really sums this up nicely. Read it for yourself here.

4. Be the Expert.

You are an expert in your field, so why not be that expert and use your website not as a flashy electronic brochure but as a portal for information that places you in a position to really help your clients on a regular basis. Your online video content can allow for short, timely, engaging clips which provide your clients with useful and accessible information. There is no doubt that placing yourself in a position of expertise within your industry whilst keeping your clients regularly engaged with your business will translate into more revenue and greater brand loyalty.

5. Return on Investment.

I saved this one until last, not because it is any less important than the above points but rather I believe this to be the key selling point of great web video. As with any investment in marketing and advertising the consideration of the return that you will get from your investment is crucial. The cost of implementing effective web video on your site could be as little as a couple of hundred dollars for a cheap video camera, or can climb into the thousands for professionally produced content. What you really need to ask yourself is, “How does the video I use on my site benefit my brand?” You might be looking to convert enquiries to sales, engage customers with new products, start a dialogue between your business and the local community, offer support to past customers or any other multitude of possibilities.  When considering your ideal return on investment you need to consider the quality of the content produced, the relevance, the timeliness and your goals for the campaign.
Online videos can be set up with the back end to support full website tracking and analytics to trace your conversions. With a suitable ‘Call to action’ ingrained in each clip your audience can be funnelled into certain areas of your website to maximise return.
Put simply, online video is proven to work. It is just a matter of making it work for you.

Music Video :: ‘Took For Granted’ – John Lynam

Ben has just completed the shoot and edit of the latest video clip for local sunshine coast folk/country/rock singer John Lynam. ‘ Took For Granted’ was shot in one afternoon/night and easily came within John’s budget whilst exceeding all expectations.

Shot solely on the Canon 5DmkII for that distinctive look, and color graded with New Blue Video FX.

Request John Lynam on Australia’s Country Music Channel now to see more.